MAKE MEALTIME MAGICAL
Awareness Campaign for Nom Nom
My Role
Art Direction + Design
The Challenge
80% of dog parents worry their pups are bored.
The Solve
We teamed up with the "Enrichment Witch," AKA Tony Award-winner Kristen Chenoweth, to use Nom Nom's tantalizing tastes and textures as a springboard for mealtime excitement.
Campaign Deliverables in Action
A suite of creative assets were developed to spark engagement, while aligning with Nom Nom’s playful, premium brand identity. From whimsical print collateral to a scroll-stopping landing page, every touchpoint was designed as a moment of magic.
PR Box Insert
Landing Page
Chewy Carousels
A CELEBRATION OF DIVERSITY
D&I Campaign for Visa
My Role
Art Direction + Design
The Challenge
It’s easy to say a workplace is inclusive. It’s harder to prove it. For LGBTQ+ professionals and other underrepresented groups, the difference shows up in how safe, supported, and seen they feel—especially when considering where to build a career.
The Solve
Visa’s campaign—collateral of which extended few years—landed just before rainbow branding became the norm—making its impact feel intentional, not performative. Visa reinforced an internal culture rooted in belonging and acceptance. The campaign also strengthened consumer trust and talent acquisition by aligning with audiences who expect brands to reflect their values.
Campaign Deliverables in Action
As part of Visa’s “A Celebration of Diversity” campaign, the print collateral for the San Francisco Pride Parade was designed to visibly embody Visa’s commitment to LGBTQ+ inclusion—while strictly adhering to Visa’s established brand standards.
Campaign Brand Mark for T-Shirt Design
Chewy Carousels
We’re here for the dog parents
Awareness Campaign for Nom Nom
My Role
Art Direction + Design / Food Styling
The Challenge
Nom Nom needed to increase brand awareness in a highly competitive fresh food category, while working within a tight marketing budget. They needed a way to connect emotionally with dog owners who value quality and care.
The Solve
We built a campaign celebrating the deep bond conscious dog parents share with their pups — showing that Nom Nom’s vet-developed recipes are key to enriching their dog’s life. They treat their dogs like family, prioritize their health and happiness, and see mealtime as an essential way to nourish and delight.
The Outcomes
The We’re Here For Dog Parents TV campaign proved to be a rare outlier in the best possible way.
Nearly 75% of viewers recalled the ad without any prompts — a notoriously high bar that requires a deeply memorable and strongly branded message.
Emotional engagement was equally exceptional: 42% rated the ad with “love” overall, and that warmth stayed remarkably high throughout the full 30 seconds — a feat few ads achieve.
Using a Yale‑developed behavioral science model, preference for Nom Nom jumped from just 2% before exposure to nearly 60% afterward. For a small, relatively unknown brand, this kind of lift is almost unheard of.
Against a benchmark of more than 200 campaigns across six countries, ads with scores like this deliver strong ROI 84% of the time. In fact, the testing partner — with decades of experience evaluating thousands of ads — called this “one of the best ads tested in the US in the last five years.”